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The Battle Of The Digital Wallets: Amazon Wallet Joins Google And Isis In The Digital Wallet Market


Published: Jul 22, 2014 02:12 PM EDT

The Battle Of The Digital Wallets: Amazon Wallet Joins Google And Isis In The Digital Wallet Market

Business on the net has become the more popular option with the market being wider and hence the buyers get more variety and the sellers get more buyers. Therefore, reliable modes of payment have been adopted with Google and Isis being among the more preferred options among the many modes of payment available. However, another option is fast growing. This is the Amazon wallet.

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To start with Amazon Wallet will have your gift cards and loyalty cards collected and stored from different retailers and companies. The Amazon Wallet more or less has the same features as Google and Isis but Google and Isis seem to be more developed and have more robust and more market. However, many people will be more inclined to use the Amazon Wallet to get a taste of this new entrant. Currently the Amazon Wallet is more of a digital wallet and does not have the features that can enhance its ability to act as a payment tool. However, a natural sort of expansion should occur since Amazon already has quite significant amount of credit-card information from the general users of Amazon and takes care of the payments of the third party sellers and so would grow if Amazon looks to improve its payment features.

With this in mind, we should expect Amazon Wallet to become a major competitor in the world of digital business payments but it will have to clearly work outside its comfort zone to match the ground that Google and Isis have covered due to their existence in the business for a longer time.