Global music powerhouse Bad Bunny is set to command the world's biggest stage as the headliner of the Apple Music Super Bowl LX Halftime Show, airing Sunday, February 8, 2026, from Levi's Stadium in Santa Clara, California. The highly anticipated performance is expected to draw hundreds of millions of viewers worldwide, cementing Bad Bunny's status as one of the most influential artists of his generation.
The halftime show will air during Super Bowl LX, which kicks off at approximately 6:30 p.m. ET. Bad Bunny's performance is expected to begin shortly after halftime, around 8:00 p.m. ET, delivering a high-energy celebration of Latin music, culture, and global pop dominance.
HOW TO WATCH THE SUPER BOWL LX HALFTIME SHOW
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TV (U.S.): NBC (English broadcast) and Telemundo (Spanish broadcast)
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Streaming: Peacock, NFL+, and live TV streaming services that carry NBC, including YouTube TV, Hulu + Live TV, and DIRECTV Stream
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International viewers: Local broadcast partners and streaming platforms will carry the game and halftime show globally
According to USA Today, Bad Bunny's appearance marks a major cultural moment, highlighting the continued rise of Spanish-language music on the world's largest entertainment platform. His performance is expected to span roughly 12-15 minutes and feature career-defining hits alongside newer material that showcases his genre-blending artistry.
Beyond spectacle, the halftime show is poised to be a statement of unity and joy. Known for fusing reggaeton, Latin trap, pop, and global influences, Bad Bunny has consistently used his platform to celebrate identity, resilience, and cultural pride. His Super Bowl moment is anticipated to reflect those themes-turning the halftime stage into a global celebration of rhythm, movement, and shared humanity.
As anticipation builds, fans and critics alike are preparing for a halftime show that promises not only electrifying performance but also historic significance. When Bad Bunny steps onto the Super Bowl stage, he will not just entertain-he will make history.
