NBA's Kevin Durant Gets Another Mega-Deal from Jay-Z's Roc Nation; Inks Partnership with Orange Leaf
NBA's Kevin Durant who plays as forward for the Oklahoma City Thunders has just become a partner at Orange Leaf Frozen Yogurt through a deal facilitated by RocNation, the sports and entertainment agency founded and owned by Beyonce's husband Jay-Z (aka Shawn Corey Carter), according to a report from Cliff Brunt of the Associated Press. Durant will reportedly be owning an undisclosed percentage of the Oklahoma City-based company which currently has 321 stores in 40 states, four in Australia and 69 under construction.
Just the other week, RocNation also landed the 2010 NBA MVP Kevin Durant a 10-year endorsement contract with Nike that could fetch more than $300 million for Oklahoma City's star player. RocNation made the mega-deal possible by orchestrating a bidding war between Nike and Under Armour. Since winning the MVP award, according to the Associated Press report, Durant "has re-signed with Nike, Sprint and BBVA Compass, added deals with Orange Leaf and Sparkling Ice and was named the cover athlete for NBA 2K15."
In related NBA news, Durant said that his decision not to join Team USA's FIBA World Cup trip to Spain was prompted by fatigue. His statement to the public reads: "After going through training camp with USAB, I realized I could not fulfill my responsibilities to the team from both a time and energy standpoint. I need to take a step back and take some time away, both mentally and physically in order to prepare for the upcoming NBA season."
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